About CSR

ABC's Corporate Social Responsibility program is aimed at making a genuine difference in the Lebanese community through a doer’s attitude. Although one of the goals of the CSR program is to help raise funds for these causes, there is first and foremost a need to address the lack of awareness surrounding them. ABC draws attention to the social issues that most affect our community and helps raise awareness about them, through an integrated approach spanning a variety of in-store and online activities.