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Introducing our first collaboration for ABC The Label

30 October 2020

The ABC by Karoline Lang collection, titled “The time for essentials”, is a reflection on life’s priorities. Taking a minimalist approach, these pieces summarize the must-haves to accompany the 2020 woman in her active life. After this period that saw the world turned upside down, leading to radical changes in consumption habits, the collection breathes new life into a more intentional wardrobe, perfectly cut from quality materials. The zero-waste range is available in key pieces that are practical and comfortable, with each garment blurring the boundaries between day and night, masculinity and femininity. Beneath these well-structured lines lies the woman we aspire to be: resolutely strong, powerful and determined in the face of adversity. This made in Lebanon collection is a show of strength for the creativity and potential of our country. This is ABC’s latest feat in its focus on reinvention and dynamism.

Discover the full collection at ABC Department Stores.

Womenswear . Shoes & Bags . Kidswwear . Menswear*soon


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