It all began in 1935 under the flamboyant leadership of a man with great panache, Armand Petitjean. Lancôme celebrates the women who inspire the brand and affirms its aspirational values: happiness, French beauty and women empowerment. The brand’s aim is to offer every woman the possibility to blossom, to enhance her beauty and femininity, by giving her the best of science with major innovations that have marked their epoch. In colour, the legendary L’Absolu Rouge lipstick, the playful Matte shakers and the best-selling Hypnôse Drama & Grandiose mascaras reign supreme. In skincare, innovative products such as Advanced Génifique and Absolue have become must-haves. In fragrance, exceptional perfumes like La vie est belle and La Nuit Trésor have marked the history of femininity.