1978 was the year Yves Saint Laurent stepped into the world of beauty with his makeup collection. YSL offers signature gold cases and colors with incredible pigments for the ultimate woman, a woman who brushes aside taboos and is capable of inventing her life in colors. Yves Saint Laurent Beauty created fragrances that became trademarks such as, Opium, in 1977. Adorning and enhancing strong personalities, it was classicism feeding on extravagance with Paris, the city of light as its capital. The dream continues today: the emblem of a trademark brand shining bright across the world under the banners of Paris, subversion and love.