WYCON cosmetics is an italian brand founded in 2009 based on an idea by gianfranco satta, a well-known businessman and distributor of female cosmetics, and rafaella pagano, product manager, who has an extensive knowledge of the make-up and body care world the idea behind the project was simple but complex at the same time: breaking the cosmetics market schemes, characterized exclusively by brands that provided products at exorbitant prices, to offer all women the opportunity to buy high quality make up, skin and body care collections at the right price, accessible to everyone.