Nike is the world’s leading maker of shoes, sportswear and athletic equipment. Its efforts are focused on six major market segments: running, soccer, men’s training, women’s fitness, basketball, and sports culture. The brand is one of the world’s strongest and most recognizable marketing brands. Its mission is to bring inspiration and innovation to every athlete* in the world.
*”If you have a body, you are an athlete”, Bill Bowerman Co-founder of Nike.