Maybelline New York is the number 1 worldwide color cosmetic, embracing the world of fashion and style. Our passion is to bring women, NYC glamour and energy taking the latest looks and trends from the catwalk to the sidewalk. The brand is more than just cosmetics as it combines the total look and feel for the perfect result. Maybelline gives scientifically-advanced formulas, revolutionary textures and up-tothe-minute, trendsetting shades.