The Furla family legacy began 80 years ago when Aldo Furlanetto started his business in 1927 as a trader in accessories. The first boutique opened in 1955 in Bologna on via Ugo Bassi and a business was established offering made in Italy quality products. In the 1970's Aldo's children, Paolo, Carlo and Giovanna took over the business and decided to develop the Furla brand by opening a network of company owned stores and franchised locations throughout Italy. In a few years there were 80 Italian stores and Furla became a case study for many companies for utilizing a store concept and for its innovative merchandising and visual format.