Recently, a new structure has been put together at LVMH headquarters, division called “LVMH fragrance brands” headed by ceo Alin LORENZO, managing Givenchy-Kenzo-Fendi-& Pucci, resulting in a change of management and a more down to earth business management approach.
KENZO, at the origin was Kenzo Takada… a Japanese man who loved partying in Paris. From the East, Kenzo barrows its magic and respectful link with nature, its sense of details, quality and refinement. From the West, Kenzo borrows its smiling and communicative energy, its vibrant emotions, its explosive colors.
KENZO is a luxury yet accessible brand that seduces by its difference. A brand that nurtures the art of mix of cultures and colors, to surprise, bring smile and a poetic antidote to uniformity. Today, KENZO needs to re-energize the brand around smiling, bold and free spirit which made its reputation.