You could say that innovation is a sort of tradition at ABC. When it was established back in 1936, ABC was the first store in the country to offer fixed prices, the first to hire women and the first to advertise. As Lebanon’s premier shopping and lifestyle destination, ABC is still first and as committed as ever to upholding the tradition of excellence that has made it what it is today. With six branches, including two flagship stores that combine world-class shopping, dining and entertainment, this dynamic retailer is perpetually reinventing the ultimate leisure experience. Welcome to ABC, home of all that is vibrant, stylish, new and exciting.